Taboola is one of the world's largest native advertising networks, headquartered in New York and London. Since the company's founding, in 2007, they continue to set the tone for the native advertising market alongside networks such as Outbrain, RevContent and Content.Ad.

Taboola advertising features

The main advertising audience of Taboola is mainly from the USA and Europe. Moreover, in the US, it covers up to 95% of users. In Britain, where the 2nd headquarters is located, the coverage reaches 89%. With other European countries the situation is about the same: in Germany 78%, in France 85%. The Canadian audience is slightly behind, but not significantly. Slightly more than half - 51% of traffic comes from PCs, the rest from mobile devices.

In order to create an account with Taboola, you need to leave an application on the company's website and wait until you are contacted by its representative who will ask you to provide links to a site or an offer. If your offer passes moderation, you will be sent the details to your account for logging in.

Taboola is beyond competition in terms of ad impressions, especially in Tier1. To date, Taboola has hit the 1,000,000,000,000 unique visitors mark, second only to Facebook in terms of the largest Content Discovery Platforms.

If you want to show your ads on the most popular and massive platforms, Taboola is the place that you need. The ad network allows you to be placed on sites like Bloomberg, BusinessInsider, Huffington Post, CityAM, ThisIsMoney and dozens more.

In-App traffic allows you to successfully run campaigns that target mobile app downloads, and integration with mobile analytics leaders such as Tune, Adjust, AppsFlyer and Kochava allows you to track download statistics.

Taboola is an AdBlock partner and its ads are included in the Acceptable Ads program. That is, for AdBlock users almost all ad blocks are hidden, but not Taboola widgets. In addition to the fact that not every company can get into this program, such a partnership is also very expensive.

Available ad formats at Taboola

The most popular format among affiliates in Taboola are Native Ads disguised as regular content advertising blocks in the news feed and In-content Ads which are standard banners that appear within the actual content column. The network also offers such formats as Content recommendation blocks, In-Feed, Out-stream Video, In-app, Rewarded Video and Sponsored content.

As for the conditions for advertisers, everything is simple: the minimum test budget is $2,000 + fee for replenishment. If you top up with PayPal - 3.6%, with credit cards - 3%, except for cards issued in the UK, for them the commission will be 2%. The test budget includes the services of an account manager who helps with setup and optimization.

Technical support for advertisers:

Advertisers Help Center

A feedback form: https://www.taboola.com/contact

Taboola for publishers

Due to the focus of the ad network on "white" business, the moderation of sites on which Taboola places its ad units is as strict as the moderation of advertising creatives of advertisers.

Advantages of Taboola for publishers:

Huge number of "white" large advertisers
Ability to flexibly manage ad units on your site
Advertising and content optimization system that allows you to select the most relevant ads for your site

Technical support for publishers:

Publisher Help Center

Conclusion

Taboola actively fights against the so-called low-quality advertising, and this, in turn, complicates the selection of an offer for a publisher, and its subsequent moderation, which closes the way for gambling, adult and other popular categories of affiliate offers to this advertising network . Therefore, this source is primarily suitable for those affiliates who drive traffic to WhiteHat offers and lead generation for real businesses. However, if you find a good funnel under Taboola, you will be pleasantly surprised by the volume and quality of traffic.

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Taboola advertising features

Available ad formats at Taboola

Taboola for publishers

Conclusion

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